{"id":6165,"date":"2025-07-02T10:56:51","date_gmt":"2025-07-02T10:56:51","guid":{"rendered":"https:\/\/gipfelgold.janlucash.com\/?p=6165"},"modified":"2025-07-09T09:18:37","modified_gmt":"2025-07-09T09:18:37","slug":"das-perfekte-bild-fuer-social-media","status":"publish","type":"post","link":"https:\/\/gipfelgold.janlucash.com\/en\/das-perfekte-bild-fuer-social-media\/","title":{"rendered":"Social Media: Picture-Perfect"},"content":{"rendered":"<h1><strong>Three Tips to Get the Most Out of Your Social Media Images<\/strong><\/h1>\n<p style=\"font-weight: 400;\">First impressions count on social media \u2014 and they\u2019re made in a split second through the image. Whether it\u2019s Instagram, LinkedIn, Facebook, or Pinterest, our tips will help you create better visuals for social media. Great visuals are the key to grabbing attention, sparking emotion, and inspiring people to take action.<\/p>\n<h2 style=\"font-weight: 400;\">Here are three handy tips to help your social media posts perform better every time:<\/h2>\n<h2 style=\"font-weight: 400;\"><strong style=\"font-size: 14px; color: #000000; text-align: var(--text-align);\">1. Think about formats \u2014 and the platform<\/strong><\/h2>\n<p>Not every image works well everywhere. What shines on Instagram can get brutally cropped in the LinkedIn preview.<a href=\"http:\/\/(www.linkedin.com\/\">(www.linkedin.com) <\/a>.<\/p>\n<ul>\n<li><strong style=\"font-size: 14px; text-align: var(--text-align);\">Instagram Feed:<\/strong> 4:5 format with a recommended resolution of 1080 \u00d7 1350 pixels.<\/li>\n<li><strong>Instagram Stories \/ Reels &amp; TikTok:<\/strong>\u00a09:16<\/li>\n<li><strong>LinkedIn:<\/strong>\u00a01.91:1 for classic link posts, 4:5 for image posts.<\/li>\n<li><strong>Pinterest:<\/strong>\u00a0Portrait orientation! Ideally 2:3 or 1000 x 1500 pixels.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">\u00a0<strong>Tip:<\/strong> Create your images in multiple versions right away \u2014 or use tools like Canva <a href=\"https:\/\/www.canva.com\/de_de\/\">(www.canva.com) <\/a>or Adobe Express to quickly optimise them for each platform.<\/p>\n<p>\u00a0<\/p>\n<p style=\"font-weight: 400;\"><strong style=\"font-size: 14px; text-align: var(--text-align);\">2. Use colours strategically.<br \/><\/strong>Colours evoke emotions \u2014 and they can be used strategically to strengthen your brand message. Recognition is key!<\/p>\n<p style=\"font-weight: 400;\"><strong>Here's how:<\/strong><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Use consistent colours and filters<\/li>\n<li>Use contrast deliberately to grab attention<\/li>\n<li>Keep colour psychology in mind: blue means trust, red stands for energy, green signals sustainability, and so on.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>Tip:<\/strong> Create your own little \u201cSocial Media Style Guide\u201d with colour values, fonts, and image style. It builds consistency and saves you time in the long run.<\/p>\n<p style=\"font-weight: 400;\"><strong style=\"font-size: 14px; text-align: var(--text-align);\">\u00a0<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong style=\"font-size: 14px; text-align: var(--text-align);\">3. Tell a story \u2014 with just one image<br \/><\/strong>The best image isn\u2019t the technically perfect one, but the one that tells a story. With every post, ask yourself:<\/p>\n<p style=\"font-weight: 400;\">\"What do I want to show \u2014 and what should the viewer\u00a0<em>feel<\/em>?&#8220;<\/p>\n<p style=\"font-weight: 400;\">Examples:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Don\u2019t just show the product \u2014 show how it\u2019s used, or better yet: the moment it creates.<\/li>\n<li style=\"font-weight: 400;\">Instead of a team photo, go for a behind-the-scenes shot with real atmosphere.<\/li>\n<li>Instead of a quote graphic, use a personal portrait with a handwritten sentence.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">So, with these tips, you\u2019ll get better images on social media. And always remember:<strong><br \/><\/strong><strong>People follow people \u2014 not glossy advertising.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Wer auf Social Media punkten m\u00f6chte, braucht nicht nur ein sch\u00f6nes Bild, sondern eins, das auf Ma\u00dfe und Inhalt setzt.<\/p>","protected":false},"author":2,"featured_media":6166,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[29],"tags":[30],"class_list":["post-6165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kommunikation","tag-ausschreibung","entry","has-media","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mit diesen Tipps zu besseren Bildern auf Social Media. 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