{"id":5490,"date":"2025-02-16T12:42:27","date_gmt":"2025-02-16T12:42:27","guid":{"rendered":"https:\/\/gipfelgold.janlucash.com\/?page_id=5490"},"modified":"2025-05-05T19:03:42","modified_gmt":"2025-05-05T19:03:42","slug":"blog","status":"publish","type":"page","link":"https:\/\/gipfelgold.janlucash.com\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"5490\" class=\"elementor elementor-5490\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a03ead e-flex e-con-boxed e-con e-parent\" data-id=\"0a03ead\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-752ca18 elementor-widget elementor-widget-shortcode\" data-id=\"752ca18\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><style 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li.eg-blog-skin-wrapper{background:rgba(63,66,74,0); padding:0px 0px 0px 0px; border-width:0px 0px 0px 0px; border-radius:0px 0px 0px 0px; border-color:transparent; border-style:none}<\/style>\n<style type=\"text\/css\">.esg-grid .mainul li.eg-blog-skin-wrapper .esg-media-poster{background-size:cover; background-position:center center; background-repeat:no-repeat}<\/style>\n<style type=\"text\/css\"><\/style>\n<!-- THE ESSENTIAL GRID POST -->\n\n<article id=\"esg-grid-2-1-wrap\" class=\"myportfolio-container esg-grid-wrap-container text-light esg-entry-skin-blog-skin source_type_post\" data-alias=\"blog\">\n\n   <div id=\"esg-grid-2-1\" class=\"esg-grid\" style=\"background: transparent;padding: 0px 0px 0px 0px ; box-sizing:border-box; -moz-box-sizing:border-box; -webkit-box-sizing:border-box;\">\n<article class=\"esg-filters esg-singlefilters\" style=\"margin-bottom: 50px; text-align: center; \"><!-- THE FILTER BUTTON --><div class=\"esg-filter-wrapper  esg-fgc-2\" style=\"margin-left: 2.5px; margin-right: 2.5px;\"><div class=\"esg-mobile-filter-button\"><span>Filter Categories<\/span><i class=\"eg-icon-down-open\"><\/i><\/div><div class=\"esg-filterbutton selected esg-allfilter\" data-filter=\"filterall\" data-fid=\"-1\"><span>ALLE EINTR\u00c4GE<\/span><\/div><div class=\"esg-filterbutton\" data-fid=\"category_28\" data-filter=\"filter-design\"  ><span>Design<\/span><span class=\"esg-filter-checked\"><i class=\"eg-icon-ok-1\"><\/i><\/span><\/div><div class=\"esg-filterbutton-last esg-filterbutton\" data-fid=\"category_26\" data-filter=\"filter-markenbildung\"  ><span>Brand Building<\/span><span class=\"esg-filter-checked\"><i class=\"eg-icon-ok-1\"><\/i><\/span><\/div><div class=\"eg-clearfix\"><\/div><\/div><div class=\"esg-filter-wrapper eg-search-wrapper esg-fgc-2\" style=\"margin-left: 2.5px; margin-right: 2.5px;\"><input name=\"eg-search-input-2\" class=\"eg-search-input\" type=\"text\" value=\"\" placeholder=\"Search\"><span class=\"eg-search-submit\"><i class=\"eg-icon-search\"><\/i><\/span><span class=\"eg-search-clean\"><i class=\"eg-icon-cancel\"><\/i><\/span><\/div><\/article><div class=\"esg-clear-no-height\"><\/div><ul>\n<li id=\"eg-2-post-id-6281_4434\" data-skin=\"blog-skin\" class=\"filterall filter-kommunikation filter-ausschreibung eg-blog-skin-wrapper eg-post-id-6281\" data-date=\"1756973781\">\n    <div class=\"esg-media-cover-wrapper\">\n<a href=\"https:\/\/gipfelgold.janlucash.com\/en\/mut-zur-luecke-warum-weissraum-im-design-gold-wert-ist\/\" target=\"_self\"><div class=\"esg-entry-media\"><img fetchpriority=\"high\" decoding=\"async\" class=\"esg-entry-media-img\"  src=\"https:\/\/gipfelgold.janlucash.com\/wp-content\/uploads\/2025\/09\/Weissraum.jpg\" data-no-lazy=\"1\" alt=\"Goldener Punkt mittig im Weissraum\" width=\"2000\" height=\"2000\"><\/div>\n\n<\/a>                <div class=\"esg-overlay esg-transition eg-blog-skin-container\" data-transition=\"esg-none\"><\/div>\n\n<div class=\"esg-entry-content eg-blog-skin-content\">\n\t\t\t\t<div class=\"esg-content eg-post-6281 eg-blog-skin-element-10-a\"><a class=\"eg-blog-skin-element-10 eg-post-6281\" href=\"https:\/\/gipfelgold.janlucash.com\/en\/mut-zur-luecke-warum-weissraum-im-design-gold-wert-ist\/\" target=\"_self\">Embrace the Gap: Why White Space Is Worth Its Weight in Gold in Design<\/a><\/div>\n<\/div>   <\/div>\n\n<\/li>\n<li id=\"eg-2-post-id-6209_5486\" data-skin=\"blog-skin\" class=\"filterall filter-kommunikation filter-ausschreibung eg-blog-skin-wrapper eg-post-id-6209\" data-date=\"1753091336\">\n    <div class=\"esg-media-cover-wrapper\">\n<a href=\"https:\/\/gipfelgold.janlucash.com\/en\/david-gegen-goliath\/\" target=\"_self\"><div class=\"esg-entry-media\"><img decoding=\"async\" class=\"esg-entry-media-img\"  src=\"https:\/\/gipfelgold.janlucash.com\/wp-content\/uploads\/2025\/07\/David-and-Goliath.jpg\" data-no-lazy=\"1\" alt=\"\" width=\"2000\" height=\"2000\"><\/div>\n\n<\/a>                <div class=\"esg-overlay esg-transition eg-blog-skin-container\" data-transition=\"esg-none\"><\/div>\n\n<div class=\"esg-entry-content eg-blog-skin-content\">\n\t\t\t\t<div class=\"esg-content eg-post-6209 eg-blog-skin-element-10-a\"><a class=\"eg-blog-skin-element-10 eg-post-6209\" href=\"https:\/\/gipfelgold.janlucash.com\/en\/david-gegen-goliath\/\" target=\"_self\">David and Goliath?<\/a><\/div>\n<\/div>   <\/div>\n\n<\/li>\n<li id=\"eg-2-post-id-6165_3501\" data-skin=\"blog-skin\" class=\"filterall filter-kommunikation filter-ausschreibung eg-blog-skin-wrapper eg-post-id-6165\" data-date=\"1751453811\">\n    <div class=\"esg-media-cover-wrapper\">\n<a href=\"https:\/\/gipfelgold.janlucash.com\/en\/das-perfekte-bild-fuer-social-media\/\" target=\"_self\"><div class=\"esg-entry-media\"><img decoding=\"async\" class=\"esg-entry-media-img\"  src=\"https:\/\/gipfelgold.janlucash.com\/wp-content\/uploads\/2025\/05\/Socials_illustration.jpg\" data-no-lazy=\"1\" alt=\"Schwarz-wei\u00dfe Illustrationen von Menschen, Social Media Icons, und zwei H\u00e4nden, die jeweils ein Smartphone halten\" width=\"2000\" height=\"2000\"><\/div>\n\n<\/a>                <div class=\"esg-overlay esg-transition eg-blog-skin-container\" data-transition=\"esg-none\"><\/div>\n\n<div class=\"esg-entry-content eg-blog-skin-content\">\n\t\t\t\t<div class=\"esg-content eg-post-6165 eg-blog-skin-element-10-a\"><a class=\"eg-blog-skin-element-10 eg-post-6165\" href=\"https:\/\/gipfelgold.janlucash.com\/en\/das-perfekte-bild-fuer-social-media\/\" target=\"_self\">Social Media: Picture-Perfect<\/a><\/div>\n<\/div>   <\/div>\n\n<\/li>\n<li id=\"eg-2-post-id-6071_9193\" data-skin=\"blog-skin\" class=\"filterall filter-kommunikation filter-ausschreibung eg-blog-skin-wrapper eg-post-id-6071\" data-date=\"1747224906\">\n    <div class=\"esg-media-cover-wrapper\">\n<a href=\"https:\/\/gipfelgold.janlucash.com\/en\/buerokratie-und-problematiken-oeffentlicher-ausschreibungen-gipfelgold-blog42-www-gipfelgold-de\/\" target=\"_self\"><div class=\"esg-entry-media\"><img loading=\"lazy\" decoding=\"async\" class=\"esg-entry-media-img\"  src=\"https:\/\/gipfelgold.janlucash.com\/wp-content\/uploads\/2025\/05\/Paper_Stack-Kopie.jpg\" data-no-lazy=\"1\" alt=\"Auf einem Tische stehen etliche Papaierstapel, drei Stempel, ein Stempelkissen, die B\u00fcrokratie und Problematiken \u00f6ffentlicher Ausschreibungen verbildlichen sollen.\" width=\"1600\" height=\"1600\"><\/div>\n\n<\/a>                <div class=\"esg-overlay esg-transition eg-blog-skin-container\" data-transition=\"esg-none\"><\/div>\n\n<div class=\"esg-entry-content eg-blog-skin-content\">\n\t\t\t\t<div class=\"esg-content eg-post-6071 eg-blog-skin-element-10-a\"><a class=\"eg-blog-skin-element-10 eg-post-6071\" href=\"https:\/\/gipfelgold.janlucash.com\/en\/buerokratie-und-problematiken-oeffentlicher-ausschreibungen-gipfelgold-blog42-www-gipfelgold-de\/\" target=\"_self\">PITCH PLEASE<\/a><\/div>\n<\/div>   <\/div>\n\n<\/li>\n<li id=\"eg-2-post-id-6036_5883\" data-skin=\"blog-skin\" class=\"filterall filter-design eg-blog-skin-wrapper eg-post-id-6036\" data-date=\"1745325025\">\n    <div class=\"esg-media-cover-wrapper\">\n<a href=\"https:\/\/gipfelgold.janlucash.com\/en\/trendfarben-2025\/\" target=\"_self\"><div class=\"esg-entry-media\"><img loading=\"lazy\" decoding=\"async\" class=\"esg-entry-media-img\"  src=\"https:\/\/gipfelgold.janlucash.com\/wp-content\/uploads\/2025\/05\/Farbtrend_2025_quadrat.jpg\" data-no-lazy=\"1\" alt=\"\" width=\"1500\" height=\"1500\"><\/div>\n\n<\/a>                <div class=\"esg-overlay esg-transition eg-blog-skin-container\" data-transition=\"esg-none\"><\/div>\n\n<div class=\"esg-entry-content eg-blog-skin-content\">\n\t\t\t\t<div class=\"esg-content eg-post-6036 eg-blog-skin-element-10-a\"><a class=\"eg-blog-skin-element-10 eg-post-6036\" href=\"https:\/\/gipfelgold.janlucash.com\/en\/trendfarben-2025\/\" target=\"_self\">Colour Trends 2025<\/a><\/div>\n<\/div>   <\/div>\n\n<\/li>\n<li id=\"eg-2-post-id-6030_8931\" data-skin=\"blog-skin\" class=\"filterall filter-design eg-blog-skin-wrapper eg-post-id-6030\" data-date=\"1745324440\">\n    <div class=\"esg-media-cover-wrapper\">\n<a href=\"https:\/\/gipfelgold.janlucash.com\/en\/designtrends-2025-2026\/\" target=\"_self\"><div class=\"esg-entry-media\"><img loading=\"lazy\" decoding=\"async\" class=\"esg-entry-media-img\"  src=\"https:\/\/gipfelgold.janlucash.com\/wp-content\/uploads\/2025\/04\/Bilder_Blog42_Trends.jpg\" data-no-lazy=\"1\" alt=\"Designtrend Collage Gesichter Image Illustration\" width=\"1920\" height=\"1080\"><\/div>\n\n<\/a>                <div class=\"esg-overlay esg-transition eg-blog-skin-container\" data-transition=\"esg-none\"><\/div>\n\n<div class=\"esg-entry-content eg-blog-skin-content\">\n\t\t\t\t<div class=\"esg-content eg-post-6030 eg-blog-skin-element-10-a\"><a class=\"eg-blog-skin-element-10 eg-post-6030\" href=\"https:\/\/gipfelgold.janlucash.com\/en\/designtrends-2025-2026\/\" target=\"_self\">Design Trends 2025\/2026<\/a><\/div>\n<\/div>   <\/div>\n\n<\/li>\n<li id=\"eg-2-post-id-5960_8055\" data-skin=\"blog-skin\" class=\"filterall filter-markenbildung eg-blog-skin-wrapper eg-post-id-5960\" data-date=\"1743755939\">\n    <div class=\"esg-media-cover-wrapper\">\n<a href=\"https:\/\/gipfelgold.janlucash.com\/en\/authentische-markenbildung\/\" target=\"_self\"><div class=\"esg-entry-media\"><img loading=\"lazy\" decoding=\"async\" class=\"esg-entry-media-img\"  src=\"https:\/\/gipfelgold.janlucash.com\/wp-content\/uploads\/2025\/04\/Bilder_Blog42-Herz.jpg\" data-no-lazy=\"1\" alt=\"Herz f\u00fcr Markenbildung\" width=\"1920\" height=\"1080\"><\/div>\n\n<\/a>                <div class=\"esg-overlay esg-transition 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